WHO WE ARE

WHAT IS 'SHAMA'?
In Arabic, the word 'shama' means 'light'. In Hebrew, the word 'shama' means 'knowledge', with several implications. The most basic meaning of 'shama' is "to hear intelligently", so that acquired knowledge becomes wisdom. The word also implies acting on and being led by that wisdom. 'Shama' knowledge, therefore, is not a passive accumulation of facts, but a vibrant understanding and corresponding course of action.